Sergey Kotyrev

Sergey Kotyrev

Founder of Umisoft (UMI.CMS) · Investor & Advisor to Co.Actor

CMS & SaaS pioneer · 25+ ventures as founder, investor, or advisor

Sergey co-founded Umisoft in 2007 — the software company behind UMI.CMS, a commercial content management system that has powered tens of thousands of websites across two decades. He has founded, backed, or advised 25+ ventures across web platforms, hosting, and SaaS, and is now an investor and advisor to Co.Actor.

How he helps Co.Actor

Co.Actor is a multi-site CMS built for the agent era — and Sergey has spent most of his career on the older version of that problem: making a commercial CMS survive contact with real customers, at scale, for years. He brings that operating pattern-matching to the team: where margins actually come from in SaaS, which platform decisions compound, and where founders typically waste a year on the wrong thing.

Track record

  • Co.Actor · Investor & advisor · present
    Working with the Co.Actor team on product positioning, SaaS pricing, and the operating discipline needed to scale an agent-native content platform.
  • Umisoft · Co-founder & CEO · 2007 – present
    Software company behind UMI.CMS — a commercial content management system that has powered tens of thousands of websites across two decades.
  • UMI.ru · Co-founder · 2011 – present
    Hosted website builder for small and mid-size businesses, built on top of the UMI.CMS engine.
  • 25+ other ventures · Founder / investor / advisor · ongoing
    Backer, operator, or advisor across web platforms, hosting, SaaS, audio media, and consumer software — a portfolio built over two decades of operating experience.

Focus areas

CMS & platform architecture

Two decades of building and running a commercial CMS used at scale — what survives in production, what breaks under load, what really matters to customers.

SaaS economics

How to price a recurring product, where margins really come from, what cohorts to watch, and when to invest versus optimize.

Founder pattern matching

25+ companies as founder, operator, or investor. Useful for the kinds of decisions you only see clearly the second or third time around.

FAQ

Who is Sergey Kotyrev?+

Sergey Kotyrev is the founder of Umisoft — the software company behind UMI.CMS — and an investor and advisor in 25+ web and SaaS ventures. He advises Co.Actor on CMS architecture, SaaS go-to-market, and platform economics.

What is his relationship to Co.Actor?+

Sergey Kotyrev is an investor in and advisor to Co.Actor. He works with the team on product positioning, SaaS pricing, and the operating discipline needed to scale a content platform.

What is UMI.CMS?+

UMI.CMS is a long-running commercial content management system developed by Umisoft, the company Sergey co-founded in 2007. It has powered tens of thousands of websites and remains one of the established names in the commercial CMS market.

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