From invisible to investor meetings in eight weeks
Two Cacao Flow founders started with empty LinkedIn profiles in a niche where almost no one in the industry publishes. With Co.Actor they built a consistent presence, a targeted audience of industry buyers and investors — and turned it into real conversations.
The numbers
Eight weeks of compounding growth
Every figure below comes straight from the founders' own LinkedIn analytics, reviewed together on Co.Actor's weekly calls.
The challenge
No digital presence in an empty niche
Cacao Flow ships physical cocoa from West Africa and Latin America into Europe. The founders are seasoned operators — but online they didn't exist. Profiles were empty, reach was zero.
Almost no European cocoa trader runs an active LinkedIn presence. That was the opportunity and the problem: a wide-open niche, but no playbook, no rhythm, and no way to know whether content was reaching the right people. And the goal wasn't vanity metrics — it was real conversations with investors and partners ahead of a funding round.
The solution
A system for two very different audiences
- Set up both profiles and captured each founder's tone of voice through a structured interview.
- Built separate content pillars — investment & finance for Vladislav, logistics & sourcing for Michael.
- Drafting, scheduling and cross-posting to LinkedIn, X and Telegram from one place — so posting 3+ times a week became effortless.
- Targeted outreach to people who engage with relevant industry voices.
- A weekly call and report: what worked, who's in the audience, and ideas for next week.
Follower growth
The line that kept climbing
Vladislav crossed 1,000 followers around week six, with single days adding 40+ new followers. Michael's curve accelerated too — and his best week pulled in nearly 900 impressions off a handful of posts.
Audience quality
The right people, not just more people
Growth only matters if the audience is the audience you sell to. Co.Actor's reports break down exactly who's reading — and for Cacao Flow, the content pulled in their target market.
Michael's audience filled up with the industry's biggest names
The share of Barry Callebaut Group — the world's largest chocolate and cocoa manufacturer — in Michael's audience grew from 10% to 14% in a single month. These are, quite literally, his target buyers. Vladislav's audience concentrated around the finance and investment community in his region.
Outreach that converts
Beyond followers — into the inbox
Targeted outreach ran alongside the content. In the first wave, connection acceptance hit 50% and reply rate reached 15.8% — well past the 35% and 10% targets set at the start.
Business outcomes
Real conversations, fast
- Investor meetings generated through outreach — reported by the founder in week four.
- New contacts in banking and partners across several countries.
- Inbound interest from sourcing and supply partners in new markets.
Co.Actor works really well — and whenever something small comes up, the team fixes it fast.
Ready to build a presence like this?
Co.Actor turns your expertise into a consistent LinkedIn presence — in your voice, in front of the people who matter.
Figures sourced from the founders' LinkedIn analytics exports and Co.Actor weekly reports, May–June 2026. Published with the customer's permission. Audience composition reflects LinkedIn's own demographic breakdown.